Super Bowl Commercials

Young Boy Watching TelevisionThe Super Bowl is one of the few distinctively American events that unites us as a culture. A majority of us will watch this event.

Last year’s game set the record for the most-watched television event in U.S. history. The top four television episodes in viewership in a given year are often the Super Bowl, the Super Bowl Pre-Kick show, the Super Bowl post-game show, and the Super Bowl Kick-Off show.

The week after the game, we’ll talk about the commercials, the half-time show, our Super Bowl parties, and a few of us might even talk about the actual football game.

The Super Bowl commercials are a teachable moment with our young people. Children and teens will want to talk about them. Take advantage of this moment to teach media discernment and your values.

In my program “Culture Illusions,” I teach teens to “Ask the B.I.G. Questions.”

B – What BELIEF about sex is being taught or promoted?
I IS this belief true?
G – Is this belief GODLY?

Start this conversation with your teenagers regarding commercials but keep it going in television shows, movies, magazine article titles, music, billboards or anything else in culture.

Later you may notice them making a comment that answers a B.I.G. question without you asking. Praise them for their maturity and even thank them for pointing out something you missed.

Some studies now say our children will spend more time consuming media over their lifetimes than they will in their full-time jobs.

We must teach the wisdom of Solomon:

I said to myself, “Come on. I’ll put pleasure to the test. I want to find out what is good.” … I gave myself everything my eyes wanted. … But then I looked over everything my hands had done. … And nothing had any meaning. It was like chasing the wind. Nothing was gained.” Ecclesiastes 2:1-10 (NIRV)
The Nielsen Company. (2012, December 11). Nielsen Tops of 2012: Television. Retrieved from neilsenwire (Blog):