Last year’s game set the record for the most-watched television event in U.S. history. The top four television episodes in viewership in a given year are often the Super Bowl, the Super Bowl Pre-Kick show, the Super Bowl post-game show, and the Super Bowl Kick-Off show.

The week after the game, we’ll talk about the commercials, the half-time show, our Super Bowl parties, and a few of us might even talk about the actual football game.

The Super Bowl commercials are a teachable moment with our young people. Children and teens will want to talk about them. Take advantage of this moment to teach media discernment and your values.

In my program “Culture Illusions,” I teach teens to “Ask the B.I.G. Questions.”

Start this conversation with your teenagers regarding commercials but keep it going in television shows, movies, magazine article titles, music, billboards or anything else in culture.

Later you may notice them making a comment that answers a B.I.G. question without you asking. Praise them for their maturity and even thank them for pointing out something you missed.

Some studies now say our children will spend more time consuming media over their lifetimes than they will in their full-time jobs.

We must teach the wisdom of Solomon: